Apart from being considered as a good practice, providing an unsubscribe option also helps emailing marketers in a number of ways. It is a known fact that email campaigns should contain an unsubscribe option is to avoid being labeled as a spammer. It is important that the recipients should be given the freedom to decide whether they want to receive communication from you and this goes along way in determining a strong and long lasting customer relationship with the emailing marketers. Incorporating the unsubscribe in your welcome message itself will prevent the recipient from further receiving unwanted emails and frustrate the recipient to the extent of reporting as spam.
Benefits of emailing marketers
The benefits that emailing marketers can make out of incorporation of unsubscribe button in the emails is that, they will come to know the number of recipients who have opted out even after opting in for their email campaign. This gives the emailing marketers an idea that there is something that has to be improved in order to keep the existing recipients intact. From further efforts like surveys, etc. the reasons of such behavior can be found out and the email marketing tactics can be further improved. It is only a number of unsubscribes that force the company to rethink about its emailing marketers techniques and improve them.
Also, after any of the recipients have unsubscribed, it is a good practice to send them an acknowledgement that the unsubscribe process has been completed. This ensures trust among the customers and improves the reputation of the company as a whole.
Keeping the unsubscribe button easily locatable works in the favor of emailing marketers. It discourages their recipients from clicking the spam button. A good way is to include a two step process of unsubscribing which allows the recipient to confirm the removal. The first step might allow him to unsubscribe and at the second step you may ask the reason for unsubscribing, so that you nay improve your campaign and give them better results. At this point of time he might either change his idea of unsubscribing or give in a feedback to you on why he is opting to unsubscribe.