The value of ethics is very important for any email marketing campaign. It is the value of information that we aspire to provide to our recipients when they sign-up with us. The information, which is useful and relevant to them so that their effort of opting in does not lead them to receiving emails which they are uninterested in and eventually frustrate our recipients.
Email Marketing In A Professional Way
At this point I would like to bring in the importance of a well designed sign-up form which is the key to our opt-ins. When sign-up forms are designed and incorporated in our email marketing in a professional way, it leads to increased sign-ups, increasing our opt-in email lists. And we all know how important opt-in email lists are, to safeguard our campaign from being labeled as spam.
Consider these tips while incorporating sign-up forms in your email campaign, for better results.
- Persuade your prospects with a line or two which catches their eye. Be convincing enough for them to trust you with their contact information. Call them strongly and let them know what valued information or benefits you have for them. Provide them with a few citations of your work history which might interest them.
- Give them the offer of providing added incentives like discount coupons, bonuses, free stuff of their interest, etc. However, you will have to provide the same to them in your message in the form of extra links or coupon codes.
- A design which is simple helps a lot. Many subscribers get skeptical about signing-up when they find the form tough to understand and grasp. Try to request as minimum information as possible. Asking only the most required information, such as the first name and the email ID is a good thing. Also keep your privacy statement clear on your from and make your subscriber understand that their information is safe.
- Last but never the least, the visual position of your form is very important. The more your form is visible to your subscribers, the more they tend to give it a shot. Consider positioning your sign-up form in the most apparent position of the page. Try to give your subscriber the most exposure to your form in order to gain their subscription, some place where they are bound to see (for example the top of the page).