This video takes you through steps of understanding what blacklists are, how they are harmful for your email marketing and how important it is to stay away from them. It also helps you with some tips to avoid getting trapped into black lists.
The value of ethics is very important for any email marketing campaign. It is the value of information that we aspire to provide to our recipients when they sign-up with us. The information, which is useful and relevant to them so that their effort of opting in does not lead them to receiving emails which they are uninterested in and eventually frustrate our recipients.
Email Marketing In A Professional Way
At this point I would like to bring in the importance of a well designed sign-up form which is the key to our opt-ins. When sign-up forms are designed and incorporated in our email marketing in a professional way, it leads to increased sign-ups, increasing our opt-in email lists. And we all know how important opt-in email lists are, to safeguard our campaign from being labeled as spam.
Consider these tips while incorporating sign-up forms in your email campaign, for better results.
- Persuade your prospects with a line or two which catches their eye. Be convincing enough for them to trust you with their contact information. Call them strongly and let them know what valued information or benefits you have for them. Provide them with a few citations of your work history which might interest them.
- Give them the offer of providing added incentives like discount coupons, bonuses, free stuff of their interest, etc. However, you will have to provide the same to them in your message in the form of extra links or coupon codes.
- A design which is simple helps a lot. Many subscribers get skeptical about signing-up when they find the form tough to understand and grasp. Try to request as minimum information as possible. Asking only the most required information, such as the first name and the email ID is a good thing. Also keep your privacy statement clear on your from and make your subscriber understand that their information is safe.
- Last but never the least, the visual position of your form is very important. The more your form is visible to your subscribers, the more they tend to give it a shot. Consider positioning your sign-up form in the most apparent position of the page. Try to give your subscriber the most exposure to your form in order to gain their subscription, some place where they are bound to see (for example the top of the page).
Apart from being considered as a good practice, providing an unsubscribe option also helps emailing marketers in a number of ways. It is a known fact that email campaigns should contain an unsubscribe option is to avoid being labeled as a spammer. It is important that the recipients should be given the freedom to decide whether they want to receive communication from you and this goes along way in determining a strong and long lasting customer relationship with the emailing marketers. Incorporating the unsubscribe in your welcome message itself will prevent the recipient from further receiving unwanted emails and frustrate the recipient to the extent of reporting as spam.
Benefits of emailing marketers
The benefits that emailing marketers can make out of incorporation of unsubscribe button in the emails is that, they will come to know the number of recipients who have opted out even after opting in for their email campaign. This gives the emailing marketers an idea that there is something that has to be improved in order to keep the existing recipients intact. From further efforts like surveys, etc. the reasons of such behavior can be found out and the email marketing tactics can be further improved. It is only a number of unsubscribes that force the company to rethink about its emailing marketers techniques and improve them.
Also, after any of the recipients have unsubscribed, it is a good practice to send them an acknowledgement that the unsubscribe process has been completed. This ensures trust among the customers and improves the reputation of the company as a whole.
Keeping the unsubscribe button easily locatable works in the favor of emailing marketers. It discourages their recipients from clicking the spam button. A good way is to include a two step process of unsubscribing which allows the recipient to confirm the removal. The first step might allow him to unsubscribe and at the second step you may ask the reason for unsubscribing, so that you nay improve your campaign and give them better results. At this point of time he might either change his idea of unsubscribing or give in a feedback to you on why he is opting to unsubscribe.
Follow some tips of email marketing which when adapted will prove extremely beneficial to email marketers. These are the tips that cannot be ignored.