The 5 Golden Elements Of Mass Email Marketing

As mass email marketing is growing by the day, it is becoming increasingly important for email marketers to concisely define the right path ways through which they should be working along to hit their target more and more effectively. Though mass email marketing proves to be one of the easiest, cost effective and most efficient email marketing tools, it is not enough to engage in mass email marketing blindly without following any tactical and intelligent road map.

Major Elements Of Mass Email Marketing

 

Here are some major elements of mass email marketing that every email marketer should ensure to use in his mass email marketing campaigns.

mass email marketing

1.       Content

The first and considerably important element of email marketing, or for that matter, any kind of marketing is the right content. Every email marketer should know the importance of right words and content while designing each of his email marketing campaigns. There are certain things that your emails content should include, like announcements of new products, special offers, developments in the industry, special events, etc. hence the email needs to be well written, engaging and beneficial to your recipient.

2.       Mailing List

After working on the content part of the emails, you need to decide to whom you are going to send your communication. Here the role of a mailing list comes into picture. It is important to consider using an opt-in email list for better and safe performance of your email campaign. There are various ways and means to build opt-in mailing lists. You can incorporate sign-up forms on your website to collect emails of interested customers who are willing to receive your communication. Other means include events, advertisements, etc. You can also gather emails when customers make purchases. Viral Marketing is also a way through which you give an option of Forward-To-Friends.

3.       Format

Next, you have to decide how you want your email to be presented to your recipients. It can be in two formats, either HTML or Text. It also depends on the content of your email. The major difference between the two formats is that the HTML comprise of emails that look like clickable WebPages and include graphics etc. The text format is generally used for sending emails which contain informative stuff. You can however include links in your text emails which lead your readers to HTML pages.

4.       Testing

After you have designed your email and decided on the target audience by building your list it is recommended that you test your campaign before sending it out to your audience. For this, you need to send out the emails in smaller groups to determine the response given to the campaign. Through this effort you can make any further improvements that your campaign needs in order to become successful.

5.       Tracking

Any email marketing program should allow you to track your campaign on its step wise progress. This should include a lot of information such as your campaigns open rate, click through rate, bounce rates and much more. It is essential for you to keep a track of your email campaign’s progress to judge your success and to get hints for future improvements.

  Email marketing when used tactically has the potential to yield the most ROI in the industry but it require a lot of research and a systematic and professional way of approach.

How Unsubscribing Option Is Important For The Emailing Marketers

Apart from being considered as a good practice, providing an unsubscribe option also helps emailing marketers in a number of ways. It is a known fact that email campaigns should contain an unsubscribe option is to avoid being labeled as a spammer. It is important that the recipients should be given the freedom to decide whether they want to receive communication from you and this goes along way in determining a strong and long lasting customer relationship with the emailing marketers. Incorporating the unsubscribe in your welcome message itself will prevent the recipient from further receiving unwanted emails and frustrate the recipient to the extent of reporting as spam.

Benefits of emailing marketers

emailing marketers

The benefits that emailing marketers can make out of incorporation of unsubscribe button in the emails is that, they will come to know the number of recipients who have opted out even after opting in for their email campaign. This gives the emailing marketers an idea that there is something that has to be improved in order to keep the existing recipients intact. From further efforts like surveys, etc. the reasons of such behavior can be found out and the email marketing tactics can be further improved. It is only a number of unsubscribes that force the company to rethink about its emailing marketers techniques and improve them.

Also, after any of the recipients have unsubscribed, it is a good practice to send them an acknowledgement that the unsubscribe process has been completed. This ensures trust among the customers and improves the reputation of the company as a whole.

Keeping the unsubscribe button easily locatable works in the favor of emailing marketers. It discourages their recipients from clicking the spam button. A good way is to include a two step process of unsubscribing which allows the recipient to confirm the removal. The first step might allow him to unsubscribe and at the second step you may ask the reason for unsubscribing, so that you nay improve your campaign and give them better results. At this point of time he might either change his idea of unsubscribing or give in a feedback to you on why he is opting to unsubscribe.