Viral email marketing is that which is done by asking your recipients to do the email marketing for you. You can have these recipients of yours forward your message further to their associates. This increases the exposure of your marketing campaign and also the chances of prospective customers seeing your product or services. It is a way to reach out to a larger audience through channels….

Benefits of Viral email marketing

Though the term viral has a negative impact and it is synonymous to many disturbingly suspicious elements in the real and virtual world, Email marketing has given this term a new meaning and image. Viral email marketing has the capability to boost your sales in a particularly systematic and interesting fashion.

Viral email marketing is that which is done by asking your recipients to do the email marketing for you. You can have these recipients of yours forward your message further to their associates. This increases the exposure of your mass email campaign and also the chances of prospective customers seeing your product or services. It is a way to reach out to a larger audience through channels.

Hotmail, for instance, uses viral email marketing as its tool to get more users sign-up with them. They do this by attaching a link (which says “sign-up now for free account”) in every email that is sent from their existing users to new users.

Persuade your recipients somehow, to forward your messages to others. Convince them by any means, offer them discounts, other offers or even if necessary, offer them commission percentage on the emails opened, sign-ups and the sales you make.

If your email also contains a button which allows the recipient to place an order and buy at the instant, you are liable to generate revenues beyond your original mailing lists’s potential.

You can customize your mass email campaign with various links when you use a sophisticated and technically perfect email service. You can also keep a track of the number of times your email has been forwarded and your new subscribers.

So apparently, Viral Email Marketing is working increasingly .And it makes sense too. The more exposure your mass email campaign gets, the more it is bound to succeed and generate revenues. For an instance when you send a mass email campaign traditionally without using the viral kind of marketing in it, it is bound to end up in inboxes less than or (most rarely) equal to the number of emails in your mailing list. But with Viral marketing, it is bound to end up in more inboxes than the number of your recipients!