We all know that keeping contact with your customers is a very crucial part of any inline business these days. While email marketing proves to be advantageous in this endeavor, it also has many of its disadvantages that we need to be careful about, while we are going for email marketing campaigns. How much ever we would like all our recipients open and click through our emails, it is an unavoidable fact that not everyone does that, even if they have opted in for it.
Email marketing to be advantageous
Due to some indiscriminate emailers , bulk emailing has earned a bad reputation. When people send in spam or unopted emails with objectionable content, it brings a bad reputation to the whole community of email marketers. For the same reason, it has become difficult for people to part with their email IDs and people are hesitant to opt-in even for legitimate bulk emailing.
This brings the email marketers to the task of getting subscribers in a more strategic way. They should win the trust of the subscribers first by inviting them to subscribe and mentioning that their email is safe with them and will not be sold to any third party. Grab their attention towards subscription by inviting them to something which is of their interest and something in search of which they arrived at your site.
After winning their trust, you cannot lose it by sending them irrelevant emails or news letter of topics that they are uninterested in. This may be fatal for you in the long run, as there will come a time when you will face unsubscription or even spam due to these irrelevant emails.
One more task for a good email marketing endeavor is to keep modifying your emailing list so as to exclude inactive, bounced emails, spam reporting emails, etc form your list. This goes a long way for effective email marketing.