Right Subject Line Is The Key Of Success in Email Marketing

The importance of creating the right subject line goes a long way to decide the success of your email campaign. It decides the exact fate of your email deliverability and also how your recipients react on your mails.

The Perfect Subject Line While Email Marketing

email subject line

To ensure that your mails are opened and read, it is important that the subject line is written with utmost care and priority.

How beneficial is your product or service to your recipient 

The first and foremost thing to consider while writing a subject is, why should the recipient look into your email..? Does it do something good to him/her..?  Is there anything which benefits the recipient in your email..? Include it in the subject if there is something important for the recipient that he might not want to lose.

Describe your mail in your subject 

As we all might know, subject lines are best written within 50 characters or so. To include a description of your email in your subject line, you need to first draft your email and then pick out the most relevant and important elements to write in your subject. Also include your company name, product and its benefits to the recipient.

Meaningful and short

Stick to the 50 characters touch stone and write your subject in a meaningful way. Such an email gets more click troughs.

Test your subject

Draft about two subject lines and test them by applying them to two different groups of emails and send them. Find out which works better and use that one.

Some things to avoid while writing subject lines while Email Marketing

  • Never leave it blank. Subject lines are the only text that your recipient can see of your mail without opening it. So make the best use of this chance and attract your recipient into opening your mail by devising the right and appropriate subject.
  • Don’t greet informally. Writing “Hello” or “Hi” in the subject line gives a perception that you are making the “effort” to catch the attention of the recipient, which bringing his/her notice to something which he/she is not interested in. That ultimately will be viewed as spam and can harm your email campaign.

Why Email Advertising Is Advertiser’s Current Favorite Tool..?

Marketing has seen many different kinds of tools and methods over the years like banner ads, television commercials, radio ads, etc. But as times are changing and the world is becoming more and more internet savvy, email advertising is becoming more popular because of its target oriented procedures, affordability and effectiveness.email advertising

Yes email advertising does work, let’s see how

 

The precisely target oriented nature of email advertising:

 Through email advertising, you can amazingly target your recipients individually. It allows to you to cater to each recipient’s needs and wants according to the product of customer’s interests. Build real one-to-one relationships with your customers.

 It is truly affordable

Yes, it costs much less than any other kind of television or banner ad campaign. It becomes cheaper as you send more. Still this kind of marketing gives the results as good as the other traditional marketing methods or even better.

Use all the variations in email advertising

Use the freedom to send images, graphics, videos, text, links, etc. to your recipients to create the kind of impact that you want.

 Track your email marketing campaign in real time

Keep track of everything that is being done to your emails. Know which emails are opened, which ones are clicked, when, from which IP,etc. This way you can always figure out how well your email campaign is progressing or you might also use any room for improvement.

 It has a broad spectrum of reach:

Sending emails anywhere is equally easy no matter where you want to send them. Be it within your country or international, the sending efficiency and affordability of your email advertising remains the same.email tips

 Let us now see some most important tips of email advertising

  •  Always send opt-in mails. Never try harvesting those emails off the net.
  • Try building and maintaining a clean mailing list. Keep excluding the opt-outs every 10 days.
  • Maintain consistency in sending your emails. Over sending or under sending might not help your campaign.
  • Design an impacting and compelling email and subject line.
  • Include opt-out options such as an unsubscribe button in your email, to maintain your clean and ethical ways and keep away from being tagged as spam.