The New List Management Metric

List management of your emailing list is one of the important tasks while email marketing for the success of your email campaign. This is done by continuously editing and modifying your email list on the basis of the bounced back emails, non-responsive recipients, unsubscribe, etc. But this modification slowly and steadily leads to the diminishing of the mailing list. Hence it is essential to keep building your email list by various methodologies .The rate of growth of the email list is important to be analyzed and this is a new metric that ought to be added with the existing metrics in order to keep an eye on the growth of your mailing list.

The Concept Of List Management Metric

For the purpose of understanding the concept of list management metric, we need to understand some terminologies like List Hurdles, List Churns and List fatigue.list management

  • List hurdle rate is the number of email IDs that are lost from the email list due to various reasons. Email list hurdle gives us the exact number of emails that need to be added to our mailing list for it to be maintained at the same count.
  • List churn rate is the combined percentage of recipients who have left the email subscription for various reasons like bounces, invalid emails, spam reports, etc. This ate is generally calculated per month or annually and goes a long way in the annual planning and processing of the business and its marketing through email.
  • List fatigue gives the idea of the subscribers who have subscribed for your emails at first but later have become inactive and unresponsive. We cannot include them in any other metric like unsubscription rate as these people have not even unsubscribed. They are just not reading your emails and have become disinterested in your communication. We have to keep a track of the number of such inactive recipients also, in order to maintain a healthy mailing list.

When such metrics as list management are incorporated into our email marketing campaigns it helps a lot in improving our email lists and ultimately our email campaigns. Meta Keywords: list management, email marketing, email campaign, email list, mailing list Meta Description: Management of your emailing list is one of the important tasks while email marketing for the success of your email campaign. This is done by continuously editing and modifying your email list on…

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