We all know that keeping contact with your customers is a very crucial part of any inline business these days. While email marketing proves to be advantageous in this endeavor, it also has many of its disadvantages that we need to be careful about, while we are going for email marketing campaigns. How much ever we would like all our recipients open and click through our emails, it is an unavoidable fact that not everyone does that, even if they have opted in for it.
Email marketing to be advantageous
Due to some indiscriminate emailers , bulk emailing has earned a bad reputation. When people send in spam or unopted emails with objectionable content, it brings a bad reputation to the whole community of email marketers. For the same reason, it has become difficult for people to part with their email IDs and people are hesitant to opt-in even for legitimate bulk emailing.
This brings the email marketers to the task of getting subscribers in a more strategic way. They should win the trust of the subscribers first by inviting them to subscribe and mentioning that their email is safe with them and will not be sold to any third party. Grab their attention towards subscription by inviting them to something which is of their interest and something in search of which they arrived at your site.
After winning their trust, you cannot lose it by sending them irrelevant emails or news letter of topics that they are uninterested in. This may be fatal for you in the long run, as there will come a time when you will face unsubscription or even spam due to these irrelevant emails.
One more task for a good email marketing endeavor is to keep modifying your emailing list so as to exclude inactive, bounced emails, spam reporting emails, etc form your list. This goes a long way for effective email marketing.
Mass Email marketing through the way of videos serves a lot of purpose as it attracts the most attention than any other media, be it text, images etc. Video email marketing has the potential to work wonders for you if done in the right way. A recipient is more persuadable through the medium of videos than any other medium, where you can exhibit your products and services to them in a more unhampered manner.
Video email marketing is a very powerful medium
- To start with, keep it small and minuscule just in order to judge its pros and cons in a safe way. I mentioned “safe” because video email marketing is a very powerful medium of mass email marketing and It has the potential to change anyone’s perspective completely. A small video can be used to test all the pros and cons. You have to decide a few things here like what you want and how. Cost effectiveness and easy to materialize are some of the things you might be looking for. And then go for it. Once you have acquired the attention of a group of recipients, you can further present them with what you have to offer them. But for first timers, work safely without getting too ambitious.
- Your video has to be short enough so that your recipients spare time to view it completely. Long videos are often terminated by the viewer in the middle itself. So keep your video up to the mark of just being a trailer which says it all in about half a minute.
- Still remember that your only focus should not be your video email marketing. Your bulk email still needs images and good content. Focus on that too. Sometimes maybe, your recipients do not have enough reasons to open your video, though your open rate is high. This could be because they are too busy etc. So make it up for them and let them know what the video and your email is all about with compelling text and images. You cannot do without them.
- Your first email video will be a crucial one in deciding what to do with your video email marketing idea in future. So send this mass email campaign of yours to some of your regular openers to see their reaction. You definitely need your regular and long related clients here because you want someone to give their reaction and unless they open it, you will get no reaction.
- Now for your further efforts and continuous business of video email marketing, you have to conceive a bulk email list which consists of subscribers who are exclusively interested in video emails. Through your sign-up form get subscribers to opt-in to receive video emails and then you’d be sure that your open rates will soar high.