Email deliverability rate is the most important factor which decides the fate and success of your email campaign. Email campaign success hugely depends on the inbox deliverability of your email. Deliverability rate can be explained as the number of emails that were successfully delivered out of those sent out in the whole campaign. Some of the emails that you send are bounce back and reach nowhere.
So the success of your email marketing strategies will only come to notice when a large percentage of your sent emails reach their destination email addresses. The desirable percentage of email deliverability is as much as it can get. In other words percentage of bounces is to be as least as possible In numbers, the percentage of bounces for a successful email campaign can vary just between two to three percent, as near to zero as possible.
Improve your email deliverability
Make sure that your subscribers don’t mistype addresses at the time of sign-up. This can be done by implementing some basic email checks at the time of sign-up for indicating typos made in the sign-up forms.
Keep cleaning your email list of the old and inactive addresses. It will help if you exclude those addresses which have not opened your emails since a long time.
Renting or purchasing a list may end up in causing more bounces. This may be caused because your rented or purchased list may not be well scrutinized and cleaned before your email campaign.
Thus, to improve the deliverability of your email marketing campaign, a clean mailing list will go a long way. This will also ensure a successful and improved overall email marketing strategy.